As an accelerator, we offer a unique opportunity to be showcased by some of the most well-known brands in media. Successful Media Camp companies have strong founding teams that have released distinctive products with some early social proof. These products should align with our featured brands to create a significant value proposition for our viewers and/or partners that would result in additional revenues or cost savings.
Applicants will be evaluated on:
Product / Service
2015 Applications: Warner Bros./Burbank
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Warner Bros. is a global media and entertainment powerhouse that produces and distributes some of the world’s most popular content. Warner Bros. business covers a wide spectrum of consumer offerings:
WB had the largest box office share in 2013, with movies including Gravity, Man of Steel, Hobbit: Desolation of Smaug, and The Great Gatsby
WB is the largest TV production company, producing content globally across a variety of formats. This includes network programming such as The Big Bang Theory, The Following, and The Mentalist, daily shows like Ellen and Bethenny, and syndicated content including Extra, The Bachelor, and TMZ Live.
WB has become one of the largest videogame publishers, releasing titles such as Arkham Origins, Mortal Kombat, Scribblenauts, and Lego Marvel Super Heroes. WB has also recently put a significant investment in starting a mobile games business based out of San Francisco.
Hanna Barbera, Looney Tunes, DC Animation
Publishing and the portfolio of entertainment products through all Warner channels
Direct to Consumer
CRM and Social platforms, Flixster, UV
Audience measurement across products and platforms (e.g. TV, mobile, web, STBs)
Data and consumer intelligence: predictive analytics, recommendation and personalization
Short-form video consumption and new monetization opportunities (e.g. splitting up traditional movies and TV episodes into micro-transactional content)
Models and systems for expanding digital rights: lending, sharing, and resale of digital products
Presentation and facilitation of physical product sales (e.g. merchandise) in a digital setting
Mobile games and app development and publishing
Content storage and delivery optimization (e.g. compression, CDN, streaming, cloud)
Fan empowerment and loyalty: engagement, curation, fans-as-a-retailer and rewards